Dave Horvath
19 Nov 2007 10:52
Sony seems to has made a habit out of slashing its prices. Earlier this season, Sony brought out the 40Gb PS3 which brought a much needed surge in sales for the struggling console. Now, Sony wishes to lure more third party game developers into their midst by slashing the price of their development kits in half.
Although the predecessor of the PS3 was a dominant force in the console gaming market, its no secret that the PS3 has had a hard time moving units. It wasn't until it slashed the prices on its console that it saw successful sales numbers. In fact, in the week beginning November 5, Sony actually outsold this generation's juggernaut, the Nintendo Wii by some 20,000 units.
With lowering the price of the developer's kit for the PS3, Sony now hopes to expand on its library of games by hoping third-party developers will have an easier time making quality titles for their flagship console.
Source:
BBC