Rich Fiscus
4 Dec 2007 18:26
As Blu-ray sales seem to be dominating the still struggling next-gen format war between HD DVD and Blu-ray, Paramount and Universal are thrilled with the reaction to HD DVD's web enabled content.
According to DreamWorks/Paramount numbers, 80,000 unique visitors have used their HD DVD players to connect to the disc's website, and 30% of those have returned to take advantage of additional content release after their initial visit. Meanwhile Universal saisy viewers of their HD DVD titles 'Heroes', 'Knocked Up', and 'Evan Almighty' have visited the respective sites for each disc.
“We’ve only scratched the surface in offering Web-connected experiences to fans of hit movies and TV shows, so it was great to see so many connecting online for these titles,” said Ken Graffeo, executive VP of HD DVD strategic marketing for Universal Studios Home Entertainment and co-president of the HD DVD Promotional Group. “As more titles from the HD DVD studios include access to downloads, trailers and community pages, the owner of any HD DVD player can take advantage of these Web-connected experiences,” he said.
Chris Saito, VP of worldwide HD DVD marketing for Paramount, added, “Seeing the fan base rally around Transformers, Heroes and other key titles on HD DVD was validation that there’s an interest in extending the movie watching experience.”
Source: Video Business