Andre Yoskowitz
9 Dec 2007 18:46
According to an article published in Business Week, the magazine believes Warner Bros will be dropping support for HD DVD and going with Blu-ray, possibly as soon as CES 2008 next month.
The article brought together rumors from the internet as well as internal sources and suggested that both Toshiba and Sony are trying hard to woo Warner from its current dual format stance.
"The rumour is that Warner is coming aboard soon," Michael Burns, vice-chairman of studio Lionsgate (LGF) told the magazine. "That will make it awfully tough for HD DVD to stay in this game."
If Warner were to back Blu-ray solely, then the Blu-ray camp would control about 70% of the market.
The article goes on to warn, "On the other hand, if Toshiba were to win Warner's hand, the two forces would divide the market between them. That could create mass consumer confusion and potentially strangle a new technology that the studios hope will give a lift to flagging DVD sales."
Source:
Pocketlint