Andre Yoskowitz
21 Jan 2008 18:52
The large game distributor Electronic Arts has announced that it will be offering a brand new free Battlefield game that is completely ad-supported.
The new game, Battlefield Heroes, will be available free of charge starting this summer and will generate all its revenue from ad support and micro-transactions.
"Online gaming garners a massive audience," commented Gerhard Florin, executive vice president of publishing at EA.
"People want to play games in new ways, with easier access that is quick to the fun. With Battlefield Heroes, EA brings its first major franchise to North America and Europe with a new distribution model and pricing structure adapted to the evolving way that people play."
The company even promised regular content updates for players that should "customize" the experience.
"There's something here for all types of players – be it our core Battlefield fans or casual gamers," added Ben Cousins, senior producer at EA DICE.
"With the new online model, we will continually add new content to keep the game fresh and keep players engaged, while integrating player feedback in real time. As a game developer, it is such a cool new way to make games."