Andre Yoskowitz
15 Feb 2008 14:34
Now that it seems that HD DVD's time is running short, Disney is running a rebate program on a good amount of its Blu-ray titles.
In a few titles, such as 'The Rock,' 'Crimson Tide' and 'Con Air', there is an included insert that offers a $10 USD rebate for consumers who've purchased both the standard-def DVD edition and the Blu-ray edition of the same title.
For the rebate to work, buyers must send in both UPC codes, the original insert, as well as a copy of the original receipt before December 31st 2008.
When asked about whether the program would be expanded, Disney said "that the studio does not comment on sales initiatives or strategies."