Andre Yoskowitz
19 Feb 2008 14:38
BBC Worldwide has announced it has struck a deal with Apple that will allow users in the UK to download a few top BBC shows from the popular iTunes platform.
Each show will cost 1.89 pounds (about $3.70 USD) and will include such popular shows as "Torchwood," "Life on Mars" and "Spooks". Users can then watch the show on their computers, on TV via the Apple TV device or on Apple handhelds.
The new deal follows in the BBC's strategy to make its shows available for download after they have aired and the deal marks the first for a British broadcaster.
The downloads are available for free on BBC's own iPlayer for 30 days after they air and then will be available for purchase on iTunes.
"We want to give audiences a wide variety of options on how and where to view their favorite BBC shows," said Simon Danker, director of digital media at BBC Worldwide.
"With more people now choosing to watch TV shows on their iPods, fans of series such as 'The Mighty Boosh' and 'The Catherine Tate Show' can now enjoy those shows wherever they are."
Apple VP Eddy Cue added that he believes the shows will be popular. "Television programming has been incredibly popular with iTunes customers in the U.K.," said Cue. "We're thrilled to add hit programming from the BBC with favorites including the latest ratings winner, 'Ashes to Ashes.'"