Andre Yoskowitz
22 Feb 2008 18:41
Contrary to other decisions by major companies, the manufacturer LG has announced it will not be dropping HD DVD and will instead remain format neutral.
"LG believes that at this present moment in time, it is necessary to provide a player which supports both formats and therefore create simplicity and convenience for the existing HD DVD consumer," read a press statement.
LG is one of only two companies to offer a dual-format player, the somewhat popular LG BH100.
Daniel Aziz, marketing manager for LG Electronics added, "With the recent announcement from Toshiba, Blu-ray will now be the format that will pave the way for High Definition movies, however this does not rule out HD DVD immediately as there are still a number of consumers who have chosen HD DVD and begun to build a HD DVD collection."
"The previous confusion in the high definition market [HD DVD vs. Blu-ray] is now clearer and LG welcomes this as it will provide confidence for the end user, to the retailers and overall the home entertainment market."
"Overall LG is still excited about the future of this market, LG has always set out to lead high definition players and will continue to do so with more technology evolutions and hybrids which will launch in due course."
For those that have HD DVD films but want to move onto Blu-ray, LG is the company for you.