Rich Fiscus
23 Feb 2008 4:14
With new technology and ways to deliver video being introduced at breakneck speed, one thing most entertainment executives will admit to is that nobody knows anything for sure. To date no one has been able to reach any definite conclusions about how consumers actually respond to the range of offerings from Streaming TV shows to video on game consoles. Warner Bros. has decided it's time to fill the void, and has put together a consumer research facility to find out for themselves.
Warner has put together a media Center that includes game consoles, portable media players, computers of different types, and even DirecTV. They plan to bring in consumers and give them access to content in various forms to see how they react to it. They'll be Left alone to use Video On Demand, web content, and portable media while cameras monitor their activities.
"We're not operating in a vacuum anymore because of this center," Bruce K. Rosenblum, the executive vice president in charge of the operation told CNET News.com on Thursday. "We want to get smarter and understand these technologies a bit better. Warner Bros can't just assume about the deals we do. I think it's important that Warner knows the experience."