James Delahunty
7 Mar 2008 10:01
DivX Inc. has announced the DivX Certification of an upcoming Panasonic-brand Blu-ray Disc player. The Blu-ray player joined an array other Panasonic products that sport the DivX Certified logo on packaging, and is scheduled to begin shipping in March. It will be the first DivX Certified Blu-ray player available in Europe and Russia.
"In order to give our users access to the extremely popular, high-quality DivX format, we have introduced the first DivX-Certified Blu-ray Disc Player for Europe and Russia," said Yuki Kusumi, Group Manager of Product Technology, Video Business Unit, Network Business Group, Panasonic AVC Networks Company, Matsushita Electric Industrial Co., Ltd. "The timely launch of this strategic product is a direct response to the strong demand for DivX playback among consumers. We are very confident this product will be very popular in the European and Russian markets."
"The DivX Certified Panasonic Blu-ray Disc Player is a great device from a leader in next generation DVD technology, and marks an important strategic milestone in our growth into new product categories," said Kevin Hell, CEO of DivX, Inc. "DivX has already become a de-facto standard on existing DVD players and we are well-positioned to repeat that success in the Blu-ray category. We’re pleased Panasonic continues to recognize DivX technology as an important feature on next-generation devices."
Over 100 million DivX Certified devices have shipped into the market from leading consumer electronics manufacturers. The format is used with products that range from home stand-alone DVD players to cell phones and other portable devices. It is one of the many competing solutions to bridge the multimedia gaps between personal computers, living rooms and portable gadgets.