Andre Yoskowitz
10 Mar 2008 17:39
The large film producer Lionsgate Entertainment has announced that they are working with Apple in an effort to allow customers who purchase select DVDs and Blu-ray titles to download a free digital copy through iTunes as well.
The first movies to include free digital copies are the DVDs and Blu-ray discs of "Rambo" and "The Eye". Rambo will be available later this month while The Eye is slated for a June or July release. More releases are to come, said the company, but there was no word yet on what they might be.
"Our consumers are always looking for new viewing options in terms of the motion pictures they buy, and we are always searching for new ways to deliver content in formats that reflect consumer preference across the entire home entertainment spectrum, from packaged media to digital storage to VOD," Lionsgate president and COO Steve Beeks said.
To receive the digital download, consumers must simply insert the DVD or BD into their computers and enter a provided code into iTunes where it will copy to the users library. You can only copy the movie to one library, but it can be re-copied over and over in case you accidentally delete it.