James Delahunty
3 Apr 2008 19:07
Adobe Systems Inc. has started public trials of its software delivering television shows to viewers over the Internet. The planned service will provide ad-supported subscriptions to viewers and will include some top television programs like CBS Corp.'s CSI, Survivor and Big Brother. A company official revealed details on the service on Thursday.
Partnerships with content providers that include CBS and MTV-parent Viacom Inc. will drive the service, providing vital content to gather a base of regular users in the increasingly competitive market for online video. The programming will be available to users through the Adobe Media Player, said Adobe Senior Director of Product Marketing Mark Randall.
While not revealing anymore financial information, Randall said that Adobe and its content partners will share revenue from the advertisements displayed with the videos.