Andre Yoskowitz
12 Apr 2008 18:13
Blockbuster has announced that it will finally be expanding its Blu-ray offering. Despite Blu-ray's official launch in June 2006, the large rental service only began stocking the HD discs in July 2007 in limited offerings.
The company will now be expanding its Blu-ray offering from 1700 stores to 5000 stores within the United States and Canada. For those who use the online mail service, the company will offer Blu-ray as an optional default medium. In store, HDTVs paired with PlayStation 3 consoles will serve as demonstration kiosks.
Although Blockbuster has never specifically explained the low offering of Blu-ray films in its stores, the reason was most likely the existence of HD DVD, Blu-ray's now obsolete format rival. Had tables been turned, Blockbuster could have been stuck with many discs with low resale value.