Rich Fiscus
22 Apr 2008 0:20
It's no secret the as DVR ownership has increased over the last few years, many people now see commercials as a nuisance to be skipped. In their search for a solution to this potentially very expensive issue NBC Universal has established a partnership with Omnicom Group Inc. that will focus on building TV shows directly around sponsors' products.
NBC Universal and Omnicom will create content specifically for non-traditional distribution channels like websites. According to the Associated Press the initial offerings, currently scheduled to debut some time this summer, will include "Gemini Division," starring Rosario Dawson, and include sponsorship from both Cisco and Microsoft.
"We are proactively working with our clients, the advertisers, to deliver compelling content to our audiences, wherever they are," NBC entertainment chief Ben Silverman said in a statement.