Andre Yoskowitz
17 Jun 2008 16:33
According to a new survey by the University of Hertfordshire, 14-24 year old iPod owners have on average 842 unauthorized songs on those iPods and download an average of 53 more each month.
The survey polled 1200 participants from that age range and that own iPods and found that nearly 70 percent download unauthorized music on a regular basis. 42 percent of those surveyed also admitted to uploading music to P2P networks.
The survey was commissioned by British Music Rights (BMR) and CEO Fergal Sharkey had this to add. "I was one of those people who went around the back of the bike shed with songs I had taped off the radio the night before. But this totally dwarfs that, and anything we expected," he added of the results.
BMR has been campaigning to make legal music services more appealing and easy to use while at the same time making piracy less appealing. The group feels the best way to do this is to have ISPs offer unlimited music download services as an additional fee to a standard broadband package.
"The positive message is that 80 per cent of downloaders said they would pay for a legal subscription-based service, and they told us they would be willing to pay more than a few pounds a month," added Sharkey.