Andre Yoskowitz
17 Jun 2008 15:33
In an effort to become more environmental friendly, Sony has announced that they will be starting a new series line of green HDTVs beginning with the BRAVIA JE1.
The JE1 is the inaugural TV from the line and is a 32 inch LCD. Sony promises it uses about 70 percent less power over the course of a year by using efficient fluorescent backlights and more efficient screen filters. The JEI uses less lighting tubes than a standard HDTV by "generating more light and allowing more existing light to go through."
The products used in the set itself is actually made from recycled plastic, Styrofoam, and optical film used from previous HDTVs that have hit their lifespan.
Other specifications of the TV are mid-range, including 720p output, static contrast ratio of 2,500:1, two HDMI inputs, a digital TV tuner and other standard inputs.
The TV will ship to Japan on July 25th and retail for the equivalent of $1,389 USD. There was no word on a North American release.