Andre Yoskowitz
28 Jun 2008 13:17
Google has just introduced its latest Windows application, aptly named Google Media Server which will allow users to share video content and other personal files, most notably from YouTube to UPnP compatible devices such as the PlayStation 3 and the Xbox 360.
The application works alongside the popular Google Desktop and uses the Google Desktop Search for locating media files. To run the Media Server, you will only need a PC with Google Desktop and the UPnP-enabled device. Google Media Server does the rest.
Earlier this month Google CEO Eric Schmidt noted that YouTube had yet to turn a profit and that the site eats most of Google’s outgoing bandwidth as well. The company always hoped to sell ads according to target demographics but have run into hurdles every step of the way. There may be million of viewers watching every second all day but the content is completely unstructured and there is no logical way to make a demographic study.