Andre Yoskowitz
5 Jul 2008 14:18
Sony has announced that it will launching a fourth model of the PlayStation 2 in Europe and India on October 28th in an effort to "penetrate India's and Russia's burgeoning market for games."
Sony country manager Atindriya Bose says the launch will be simultaneous for the new markets and that the new model will be a slim model with built-in AC adapters.
"PS2 is an entry-level console, which helps first timers to enter the gaming zone," added Bose.
Bose also noted the new model will keep the same retail price of the outgoing PS2 models, older, fatter versions.
"We feel PS2 has the potential to penetrate further into the Indian and Russian markets. Console gaming is in its nascent stage in India. These are untapped markets and are new to the gaming world, hence we have no plans to phase out PS2 anytime soon," he added.
Wont the latest decision impact PS3 sales? "We do not market it as a PS2 or PS3. It is the experience of the PS that we market. PS3 is for the next generation. People who are first timers in the gaming market want to pick up PS2 and experience that, before upgrading to PS3," Bose finished.