Andre Yoskowitz
12 Jul 2008 23:47
In a recent interview with TWICE, Sony Electronics president Stan Glasgow spoke out about his thoughts and the company's views on Blu-ray and IPTV and he had some interesting observations.
Last week, Sony CEO Howard Stringer announced that the new blockbuster movie "Hancock" would be streamed in HD to owners of Sony Bravia HDTVs, through the "Bravia Internet Video Link", days before it hits DVD and Blu-ray. This new "experiment" is exactly what Sony sees itself being in the IPTV business. "The fact that Sony has its own picture company and has for many years, we wanted, No. 1, to take advantage of that. But, more importantly, we wanted to give the consumer more opportunities and options for content."
When asked about Blu-ray's lagging sales since defeating HD DVD in February, Glasgow said, "I feel it is just a perception by the press. Demand for Blu-ray product is far higher than the actual supply ... so we are all gearing up [production]. We can’t keep up with demand."
He also added that consumers should look forward to the 3Q and 4Q of 2008 where there will be major Blu-ray introductions as well as promotions from Sony and other major suppliers.
When asked about home Blu-ray recorders, Glasgow added "I see it in the future ... [but] the cost of the drive has to come down dramatically. You will see products in the not too distant future that will record on Blu-ray in a simplified fashion."