Andre Yoskowitz
25 Jul 2008 11:52
Research In Motion (RIM) has announced the launch of its MediaSync software that will allow a few BlackBerry devices to sync up with iTunes.
The free software promises to let BlackBerry users "easily transfer music and playlists from the desktop to the BlackBerry's media player." The software also transfers over any available covert art.
In a slap in the face to Apple, the program will not sync songs that use any type of DRM and will only work with PCs using Windows XP SP2 or Vista. There is no 64-bit system support however, nor Linux nor Mac. Apple sells most of its music with its own FairPlay DRM.
The software works with all the 8800 series of smartphones as well as the BlackBerry Curve and upcoming BlackBerrys Bold and Thunder.
RIM dominates the smartphone market with over 45 percent share, mainly by targeting professionals with their phones. Apple still lags behind with about 19 percent market share but is growing, mainly from targeting casual users.