Rich Fiscus
29 Jul 2008 15:50
The popularity of Video On Demand (VOD) in the US continued to grown in 2007. According to numbers released by Rentrak from their "State of VOD Report" 2007 saw an increase of more than 40% in the number of VOD programs ordered over the previous year, and nearly 30% in the number of set-top boxes used to watch them.
Not counting adult content, Rentrak's report indicates more than 3 billion billion programs were ordered in 2007. Free content accounted for the lion's share of those orders, with just 27% coming from subscription VOD programming, included with premium channels like HBO and Showtime.
TV shows saw the most significant growth over 2006. According to Rentrak there was a 120% increase in orders for this category, combined with an increase of 68% in the number of set-top boxes used for viewing them.