Andre Yoskowitz
6 Sep 2008 16:40
Sony has announced the launch of a new BRAVIA flat-panel LCD that has an industry leading 240Hz frame rate for exceptional motion detail during TV and movie playback.
The TV, dubbed the KDL-52XBR7 uses Motionflow 240Hz technology that uses an "algorithm that goes beyond traditional 120Hz technology by quadrupling the frame rate of conventional LCD TVs and interpolating three new frames."
CDRInfo also adds that "other picture enhancements include Sony's Advanced Contrast Enhancer (ACE), which helps deliver a dynamic contrast ratio of 80,000:1 and BRAVIA Engine 2, Sony's digital video processor that enhances all incoming signals to match the TV's 1080p resolution."
As is the new standard, the TV is compatible with Sony's BRAVIA Link that adds internet features as well as the ability to stream movies wirelessly.
The TV is expected to ship in December but there was no word on price.