Andre Yoskowitz
14 Oct 2008 18:19
Olevia, best known for their LCD TV partnership with Syntax Brillian, has announced that they have begun licensing their brand name for Blu-ray disc players and home theater systems and their first player, the BD-110 will sell for $229 USD exclusively at Target.
The BD-110 is the cheapest MSRP Blu-ray standalone now on the market (the Samsung BD-P1500 admittedly sells for less on some retailers) and is profile 1.1 capable.
Olevia noted that the player will sell only through Target but that the company is planning more models, including BD-Live capable units that will sell from more retailers.