Andre Yoskowitz
20 Oct 2008 14:33
This past weekend Best Buy announced the price cut of their Insignia-branded 1080p Blu-ray player, the NS-BRDVD, down from $229 USD to $199 USD, the price point in which "mass adoption" is supposedly achieved.
Making the announcement more notable is that the Insignia player was only launched in June at $350 USD meaning it has almost been slashed in price by 50 percent in just under 4 months.
The player is Profile 1.1 and is now the cheapest player available along with the discontinued Sony BD-S300 which retails for $199 and is Profile 1.1 as well.
The move could also be based on recent competition from Target which has exclusively released an Olevia branded Profile 1.1 player for $229 USD.