Andre Yoskowitz
24 Dec 2008 17:29
IFC Entertainment has announced that it will be releasing the Che Guevara biopic, Che in theaters beginning early January, then on VOD (video on demand) a few days later, and then on DVD within a short period after that, exclusively at Blockbuster.
The indie supplier notes that Che will be its "highest-profile day-and-date release yet," and they wanted to seek the widest possible audience.
The movie is four hours long and will play in theaters with an intermission break at 2 hours.
“This is definitely our biggest one, with the biggest cast and director. This is a $65 million production,” added Ryan Werner, VP of marketing at IFC. “And because of the fact that the movie is so long, we wanted to give people a variety of ways to see it.”