Andre Yoskowitz
20 Mar 2009 17:43
Apple has announced the addition of HD quality movies to its popular iTunes platform this week, giving users a chance to rent or purchase the movies in a much higher bitrate than current standard definition versions.
HD rentals were formerly only available to Apple TV owners but is now available to all Mac and PC users that have an iTunes account.
An new release HD movie rental will cost $4.99 and older catalog titles will cost $3.99 USD. The standard definition counterpart runs $1 cheaper. If you prefer to purchase the movie, the HD film will cost $19.99 USD, a discount from a physical Blu-ray film for the most part, but a steep premium from SD purchases.
Apple notes that over 250 million TV episodes have been purchased from the iTunes store along with 33 million movies.