Systemax to purchase 'Circuit City' name?

Andre Yoskowitz
14 Apr 2009 16:27

The PC retailer Systemax, which recently purchased Tiger Direct and CompUSA, is planning to buy the Circuit City name and brand, and is willing to pay up to $6.5 million USD for it. With the acquisition, Systemax also gets to run the Circuit City website.
Systemax has recently restarted 30 CompUSA retail outlets, with promises that demo units will be less restricted than retail rivals such as Best Buy, including free Internet on all display units.

The company is hoping to gain retail position while taking advantage of the bad management of other companies, which has been elevated by the ongoing global economic recession.

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