Rich Fiscus
15 Apr 2009 11:14
Just over a day ago Dave Matthews Band fans found out they could get a song from the upcoming album,
for free. What makes it particularly interesting is their decision to announce it on Twitter.
Dave Matthews has over 400,000 followers on Twitter so it only makes sense to use that network to spread the word about a new promotion. It's exactly the sort of thing that's making Twitter more popular for artists looking to keep in touch with their fanbase.
No one is likely to suggest Twitter is the complete answer to any musician's promotional needs. But it does illustrate how many of the responsibilities traditionally handled by a label can now be taken care of without them now - in a more personal and arguably more effective manner.
You can download the Dave Matthews Band song "Funny The Way It Is" on their label's website.