BDA dismisses Harris report about HD DVD ownership

Rich Fiscus
26 Jun 2009 9:11

The Blu-ray Disc Association is publicly calling out Harris Interactive for reporting more people own standalone HD DVD players than Blu-ray players. They're backed up by Tom Adams of Adams Media Research, who points to sales figures which would make it impossible.
"Some people believe a DVD player on an HDTV is high-def," said Adams. He added, "we have models that show those numbers just can't be true."

What neither the BDA or Adams appears to be challenging is the notion that people simply aren't looking for a replacement for DVD yet.
While sales of new releases have climbed, particularly over the last few months, sales of catalog titles have been consistently weak. The practice of releasing some high profile movies on Blu-ray before they're available on DVD even brings studio confidence in new releases into question.

There's no question that HD DVD is dead and DVD sales are slowing. It's debatable what that means for the future of Blu-ray.

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