Andre Yoskowitz
28 Jul 2009 1:36
According to the Financial Times, Apple and the Big 4 record labels are setting new plans in action in an effort to increase digital sales of full albums, which they believe have fallen to the wayside while individual song downloads grow exponentially.
The project, dubbed 'Cocktail', is a joint venture between Apple, EMI, Sony Music, Warner Music and UMG, and sources say the labels hope to have it up and running by September.
The plan is to offer interactive features with music digital albums, such as photos, lyrics, wallpapers, that can be viewed outside of iTunes.