Andre Yoskowitz
7 Sep 2009 22:55
Philips has announced during the recent IFA event that they will be the latest company to go 3D, adding the third dimension to their Philips Cinema 21:9 HDTV.
"The technology is ready, but the content is not there yet," said Philips Consumer Lifestyle CEO Andrea Ragnetti. "It has to be based on what consumers really want and currently it is not clear if consumers actually want to wear glasses to watch TV or want it without."
A different spokesperson did add that "3D TV is the ultimate dream for consumers", and Philips decision follows that of Sony and Panasonic.
One glaring difference however, is that Philips is said to be favoring strereoscopic glasses, instead of active shutter glasses like its rival brands.
The TV is still in prototype but will be available when the content is there.