James Delahunty
22 Sep 2009 23:04
NEC Electronics has announced its new USB 3.0 (or, SuperSpeed USB) system-on-a-chip (SOC) design solution that could bring forth USB 3.0-equipped hardware very soon. The company's new SOC is designed to work with NEC's USB-IF Certified USB 3.0 Host Controller.
NEC Electronics expects rapid adoption of the solution by customers developing mass storage, display and video applications, especially as the need to transfer larger and larger amounts of information from PCs to external hard-drives, portable electronics devices, and flash-based drives continues to grow.
"NEC Electronics has earned a reputation for delivering dedicated customer service and high-quality, reliable custom products. In fact, these qualities are cornerstones of the NEC Electronics culture," said Osamu Matsushima, general manager, ASIC Solutions Division, NEC Electronics Corporation. "Combining our USB leadership with our years of experience delivering custom SOC and standard solutions, the new SOC design solution provides customers with a one-stop-shop for implementing their system solutions on time and within budget."
LucidPort Technology, a semiconductor company developing SuperSpeed USB and Wireless USB controllers, leveraged NEC Electronics USB 3.0 SOC design solution in the development of its USB300, a single chip USB 3.0 to SATA-II bridge designed for external storage devices.
"Working with NEC Electronics' USB 3.0 SOC design solution with the industry's first USB 3.0 core, we were able to bring our bridge chip to market quickly," said Reid Augustin, vice president, product development for LucidPort. "NEC Electronics provided engineering support for each stage of design and manufacturing, and ensured the interoperability of the basic building blocks, freeing up our designers to focus on developing our specific application logic."