Andre Yoskowitz
26 Sep 2009 1:10
The new release X-Men Origins: Wolverine is selling well on Blu-ray, says 20th Century Fox, with over 20 percent of sales coming in the HD format. On average, Blu-rays account for 12.5 percent of all sales.
Although they would not give numbers, the studio said Wolverine was their best ever selling Blu-ray, beating out Quantum of Solace, which was released in March.
“Wolverine launched this summer [season] in theaters and is now doing the same for the holiday season in home entertainment,” added Simon Swart, executive VP/general manager at Fox. “Wolverine is Fox’s biggest selling Blu-ray ever.”
The studio also added that the movie's BD Live features were the most popular ever.