Andre Yoskowitz
9 Oct 2009 1:05
According to CEO Reed Hastings, physical DVDs will remain the prioritized movie delivery format for Netflix for the next two years, before the company moves its focus to either streaming video or Blu-ray.
Hastings does add however that the DVDs will continue to be part of the company's business for the next 20 years.
Earlier this year, Hastings said he expected DVD to reach peak volume sometime between 2013 and 2018 but spokesman Steve Swasey admits the company hasn't “nailed it specifically” (The date.)
Netflix currently has over 11 million subscribers and Hastings adds that most pay for the cheapest unlimited offerings, $8.99 USD (one movie out) or $13.99 (two).