Microsoft likely to raise Xbox Live price, says Pachter

Andre Yoskowitz
19 Oct 2009 13:58

Wedbush Morgan videogame industry analyst Michael Pachter has made some more interesting comments this week on GameTrailer's Bonus Round, stating that Microsoft is ready to move on from PC gaming, and that the company will eventually raise the price of Xbox Live Gold subscriptions.
"Microsoft wants you to never play a game again on your PC and play everything on your 360,"
says Pachter. "You give a PC gamer an incentive to buy a 360 if you put something that he really wants only on the 360."

Why would Microsoft want to kill off its still popular PC platform?
"You can't hook a guy into Xbox Live Gold if he's playing on PC. So, I mean, that's the other problem is you really wanna hook every gamer who has a 360, you want them to buy all their games on 360, play everything multiplayer, pay you 50 bucks a year so that in a couple years, it's 100 bucks a year. And that's going up -- we all know that," Pachter declares, via 1up.

The real question may be how Microsoft can justify the price hike in light of rivals keeping online play free (PSN, Wii). More exclusive content coming?

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