Andre Yoskowitz
4 Nov 2009 21:48
Nintendo will add fully playable demos for video games to WiiWare in an effort to increase traffic to the stagnant Wii Shopping Channel.
CEO Satoru Iwata confirmed recently to shareholders that WiiWare and DSiWare remain small markets and that the Shopping Channel and the DSi Shop are only browsed by gamers who have looked up games they want to purchase beforehand.
Iwata says by introducing the playable demos, the company hopes to increase traffic to the channel and add to sales. The CEO readily admits that demos will not solve the problem all together, however, says GI.biz.
The demos will start in Japan next month and move globally sometime after.