Rich Fiscus
9 Dec 2009 8:17
Yesterday Vevo, the online video partnership between Google and Universal Music Group, Sony Music, and EMI launched. Notably absent is content from Warner Music, the only one of the four major labels not participating.
Reportedly A2IM, which represents more than 200 independent labels is also in talks to provide content for the service.
Vevo was envisioned as a sort of premium YouTube, where content is provided solely by labels. Besides watching the videos on Vevo, you can create and share playlists, embed songs in web pages, and buy them from online stores like iTunes and Amazon.
Rather than being simply a distribution center for music videos, Vevo is intended to help sell artists with profile pages featuring interviews and other promotional content.
So far Vevo appears to be having a rough time keeping up with traffic. Once things calm down a little and they get the kinks worked out come back for our review of the service.
