Andre Yoskowitz
24 Dec 2009 14:22
The Black Broadcasting Network (BBN) has announced signing a deal with Verizon FiOS TV that will be the startup network's first distribution deal.
The network is aimed at the "urban" 18-35 demographic, and will include mainly Black and Hispanic-themed entertainment and "variety programming." Additionally, the station will offer sporting highlights from historically black colleges and universities as well as many boxing events.
"We are excited about our affiliation with Verizon FiOS TV," adds Black Broadcasting Network's Chairman and CEO Ricky Anderson. "This day established our existence in Broadcast Cable. The Network will focus on programming that is appealing, interesting, entertaining and culturally relevant to urban viewers today."