Andre Yoskowitz
6 Jan 2010 18:39
Today at the CES 2010 event, Toshiba showed off their ZX900 Cell TV, using the Cell processing engine found in the powerful PlayStation 3.
The player will come as either 46-inch, 55-inch or 65-inch models and the company says each will include a 3.2GHz Cell chip with eight cores. Each core will upscale SD content into 1080p HD content using "smart" pixel generation that Toshiba says will leave upscaled images almost "indistinguishable" from Blu-ray and other legitimate HD content. The same technology will reduce noise and remove artifacts, all on the fly.
The processor is so powerful that it can also convert 2D content into stereoscopic 3D, all on the fly as well.
Heading over to the actual display, the ZX900 will have 512 separate backlight zones, about five times the amount current top-end LED-backlit TVs have. The screen will also "adjust the picture's color temperature to compensation for each environment it's placed in, using a sensor to measure light and color levels around it," says Reghardware.
The Cell TV has a contrast ratio of 9,000,000:1 and brightness of 1000cd/m².
Additionally, the TV has a 1TB HDD built-in to the set's control box, which is linked to the Cell TV by Wireless HD technology. 802.11n Wi-Fi is standard. The TV has a built-in upscaling DVD player, and the screen has a built-in surround sound bar.
Although pricing was not made available, Scott Ramirez, Toshiba America Consumer Products marketing chief frankly said the price will not be cheap.