Andre Yoskowitz
23 Feb 2010 18:28
Barnes & Noble CEO Steve Riggio has reassured investors that the Nook e-reader is still selling well, and that the iPad should have little effect on the company's bottom line.
Because the book store offers e-books from its bookstore on many platforms, says Riggio, hardware is less important.
Riggio calls the Nook a "halo" device that is used mainly to get customers into stores, or to visit the e-book store.
Given the "strategic nature" of the e-book business, Riggio would not give any hard numbers for sales but called it the best selling device the company has.