Andre Yoskowitz
5 Mar 2010 13:13
Livestream, the live video streaming startup company, has just hit their biggest partnership yet, a one-year deal with the AP to stream all of the AP's live video needs, starting with the Oscars red carpet festivities in two days.
The videos will stream at http://www.livestream.com/aplive, and users can log in with Facebook or Twitter IDs, or register for new accounts.
The AP and Livestream will share revenue from APLive, and revenues will come from licensing deals and advertising. Adds TechCrunch: "Revenues can come from licensing (AP-affiliated publishers can embed the video on their news sites) or advertising (partners can embed the video for free with the APLive branding, which comes with pre-roll plus overlay ads sold by the AP and Livestream jointly)."
Livestream currently has deals with ESPN, NPR, Fox, Scripps, and National Geographic.