James Delahunty
15 Mar 2010 8:48
Sky and Virgin Media have confirmed that they will be offering ITV1 HD through both company's entertainment services starting in April. This brings more World Cup football games to UK subscribers in High-definition.
"The addition of ITV1 HD from 2nd April means Sky+HD homes across all ITV regions will be able to watch World Cup matches live in HD, as well as other major ITV shows such as Law and Order: UK, The Prisoner, Foyles War, Lewis, Survival with Ray Mears, and Britain's Got Talent," Sky said in a statement.
Virgin Media also announced separately that it will be offering ITV1 HD from April 2, and that some of ITV1 HD's content will be available on demand on ITV Net Player on Virgin Media's TV Platform.
Sky also said it will be launching Hallmark Chanel HD and Sky Sports 4 HD to bring its total line-up of HD channels to 40.