Andre Yoskowitz
7 Apr 2010 22:00
Engadget is reporting today that the top selling e-reader, the Amazon Kindle, may be reaching Target retail shelves as soon as April 25th, marking the first time the device will be available outside of Amazon.
The move would make sense given the new launch of the Apple iPad, which is available in brick-and-mortar Apple and Best Buy locations and had extremely strong sales opening weekend. Additionally, the popular Nook is available in Barnes & Nobles retail stores.
Amazon and Target have been partners for almost a decade, with Amazon running Target's e-commerce website.
So far, both Amazon and Target have said they "do not comment on rumor or speculation."