Andre Yoskowitz
15 Apr 2010 22:29
According to new figures from Display Search, the Amazon Kindle has sold 3.3 million units to date.
So far Amazon has kept sales figures under wraps, normally changing the topic to promoting their e-book business.
The data figures say e-paper displays increased to five million units in 2009, up over 400 percent from the 950,000 units in 2008. E-paper displays are used primarily in e-readers.
"Seeing this growth for a new application, especially in the second half of last year, is a vote of confidence from consumers who seem to have embraced e-books," notes Hiroshi Hayase, DisplaySearch director of small- to medium-size displays. "Momentum from e-book popularity last year combined with new, larger-size products hitting the market right now means that this trend will continue, so we will see large shipment volume increases in the first half of 2010."
The Kindle had 66 percent of the e-paper market in 2009, and DisplaySearch says it expects the Amazon device to continue to dominate.
"Boosted by success from e-books thus far, Amazon is expanding its service offering to help customers access more timely books at low cost. We expect to see other service providers increase their presence in the US and expand e-book adoption in Europe and Asia as well," Hayase continued.