Andre Yoskowitz
3 Jun 2010 13:23
In late April, giant retailer Target announced it had begun selling the Amazon Kindle e-reader in 102 of its stores, mainly around Minneapolis and Florida, as a pilot program for a broader launch.
That test program is now done, and Target says a full nation-wide rollout has started, with the full roll-out expected to be completed by June 6th.
Adds Mark Schindele, senior vice president at Target: "Our guest's response to Kindle has been overwhelmingly positive."
The device costs $259 USD at Target, the same price if you were to get it on Amazon.
Amazon's Kindle currently dominates the e-reader market, but has been slowly losing share to new competitors such as the Barnes & Noble Nook and Apple iPad.
The Kindle e-book store has 550,000 titles, the most of any e-store.