Andre Yoskowitz
21 Jul 2010 14:51
In 2008, Apple CEO Steve Jobs made headlines when he called Blu-ray "a bag of hurt."
At the time, Jobs said: "Blu-ray is just a bag of hurt. It's great to watch the movies, but the licensing of the tech is so complex, we're waiting till things settle down and Blu-ray takes off in the marketplace."
Two years later and Blu-ray is mainstream but Jobs is still anti-Blu. Last month he said the following: "Blu-ray is looking more and more like one of the high end audio formats that appeared as the successor to the CD - like it will be beaten by Internet downloadable formats."
This week, the BDA (Blu-ray Disc Association) has responded, saying Jobs is wrong in his assertions that Blu-ray is just for a niche market and that it will soon be replaced by streaming and HD downloads.
Says the BDA: "According to market analysis, Blu-ray has a rate of adoption very similar to that of DVD at the same seniority (18 million U.S. homes with Blu-ray in Q4 '10 vs the same numbers as the penetration of DVD in Q1 of the fifth year on the market). We agree that the Internet will increase its importance (for streaming and downloads) but we do believe that physical media like Blu-ray Disc will continue to dominate for many years, due to ease of use, high durability, and certainly the ability to deliver a high definition experience and quality available anywhere."