Andre Yoskowitz
15 Aug 2010 20:17
Rupert Murdoch, the CEO of News Corp has announced this weekend that the company will launch a new national digital newspaper, one that will offer short, "snappy" stories and be available to tablet and smartphone users.
Says the CEO: "We’ll have young people reading newspapers. It’s a real game changer in the presentation of news."
Murdoch hopes the new platform will transform the way people read news, especially on tablet devices, which are gaining popularity.
The paper will operate under the guidance of the New York Post, one of News Corp's most profitable papers.
There is no timetable yet, but analysts anticipate a launch by Christmas.
Since the launch of the Apple iPad tablet in April, advertisers have increasingly looked to digital devices as a way to connect with users that have slowly but surely moved away from print news. Research firm Gartner anticipates 10.5 million tablets will be sold this year.