Andre Yoskowitz
19 Aug 2010 0:15
The music video website VEVO has launched a native iPhone app today, giving users a way to access the service's millions of music videos on the go.
Vevo, launched last year as a joint venture by YouTube, UMG and Sony Music, has reached over 1.1 billion streams, with almost 60 million unique visitors in the U.S. and Canada, monthly.
The service has licensing deals with Universal Music Group, Sony Music Entertainment, EMI Music, ABKCO, Beggars Group, Big Machine Records, CBS Interactive Music Group, Concord Music Group, Hollywood Records, Lyric Street Records, Razor & Tie Entertainment, Ultra Records, Walt Disney Records, Wind-up Records, Caroline Distribution, Fontana Distribution, INgrooves, IODA, RED, SAAVN and The Orchard.
Vevo's app is pretty straightforward, giving users the option to search for music videos, as well as filter through top video, premieres, new artists, artists on tour, and "nearby" videos that are hot in your city.
Any video debuting on Vevo.com will be available simultaneously via the app.
Unfortunately for users with iOS 4.0 installed on their iPhone/Touch, the app cannot multitask, yet.