Andre Yoskowitz
29 Aug 2010 1:54
The WSJ is reporting this weekend that Chinese electronics giant Lenovo is creating a video game console, dubbed the eBox.
Lenovo has created a new subsidiary, the Beijing eedoo Technology company to build the console.
The eBox will have controller-free gaming, which will likely be similar to Microsoft's upcoming Kinect motion control system.
Adds Jack Luo, president of eedoo: "We are the world's second company to produce a controller-free game console, behind only Microsoft. We saw game consoles as an area with growth potential."
Luo then made some comments on the market the eBox will be aimed at: "Our product is designed for family entertainment. Ebox may not have exquisite game graphics, or extensive violence, but it can inspire family members to get off the couch and get some exercise."
There is certainly a large family market in China, which has also banned the import of game consoles.
Lenovo plans to release the console by the end of the year to the Chinese market.