Andre Yoskowitz
2 Sep 2010 22:51
Sony has re-hauled their e-reader line, increasing the price while adding new features.
The new Reader Pocket Edition will cost $179, up from $149 for the last edition.
Sony's revamped Touch Edition will jump to $229, and the high-end Daily Edition will cost $299.
Each of the devices now features a slimmer and lighter body, more sensitive touchscreens, and higher contrast e-ink screens with better clarity.
Sony's biggest rivals, the Amazon Kindle and B&N Nook sell for under $150, so Sony may be facing an uphill battle trying to steal market share from cheaper and more established devices.
Furthermore, B&N and Amazon have repeatedly cut the prices of their devices while updating new features. Just last week, Borders said it was slashing the price of the Aluratek Libre e-readers to $99.99, the first e-reader to drop under the $100 threshold.