Andre Yoskowitz
14 Sep 2010 0:46
Amazon has launched a new TV ad campaign this week, taking direct aim at the Apple iPad.
The ad shows off the Amazon Kindle e-reader, and boasts of its superiority over the iPad's display, when used in direct sunlight.
In the 30-second ad (posted below), two people are sitting by a pool, with the man using an iPad, and the lady using a Kindle. The man is struggling to read on his iPad and he eventually asks the woman how she can possibly read in the harsh sunlight. Her response, obviously, pro-Kindle.
The ad is somewhat surprising given Amazon's former stance towards the iPad, placing it in a whole different category than the strictly e-reader Kindle.